Personalization in L&D for Sales Teams Promises Accelerated Productivity
Area9 Lyceum and Specialized Sales Systems are partnering to design and deliver an adaptive learning experience for sales leaders and sales teams. The partnership brings together Area9Lyceum’s state-of-the-art Rhapsode™ adaptive learning platform with Specialized Sales Systems’ “made-to-measure” sales training. The result is a more personalized e-learning experience that’s tailored to the needs of individual members of sales teams and the products/services they sell.
“We’re pleased to partner with Specialized Sales Systems to bring the power of adaptive learning to their unique approach to sales training,” said Ulrik Juul Christensen, M.D., CEO of Area9 Lyceum, who is a recognized worldwide as an expert in adaptive learning.
By delivering sales training on Area9 Lyceum’s state-of-the-art Rhapsode adaptive learning platform, Specialized Sales Systems will be able to further enhance the learning experience for sellers and sales leaders, with personalized learning that accelerates productivity in ways that traditional approaches to sales training cannot achieve. “This is a huge breakthrough in sales learning and development,” said Matthew McDarby, Managing Director of Specialized Sales Systems.
Area9 Lyceum and Specialized Sales Systems will begin their partnership by jointly developing a module on essential investigative selling skills. This training is aligned with Area9 Lyceum’s focus on helping learners build not only knowledge, but also 21st century skills that include communication, collaboration, critical thinking, and creativity.
“These skills are at the center of Four-Dimensional Learning,” Christensen of Area9 Lyceum explained. “When combined with Specialized Sales System’s training, sales professionals will have the opportunity to enhance their competency and their performance.”
McDarby of Specialized Sales Systems added: “Buyers of sales training have grown tired of one-size-fits-all sales and sales leadership training programs that don’t meet the needs of individual learners. Area9 Rhapsode adapts to the needs of each learner, making it possible for every member of a sales organization to have a personalized learning experience.”
About Area9 Lyceum: Area9 Lyceum leverages more than 20 years of research to identify the human factors that influence learning. It provides specialized learning and training in key industries including aviation, defense, heavy industry, telecommunications, professional services, medical, and higher education.
About Specialized Sales Systems: Specialized Sales Systems provides the process, diagnostics, and expertise organizations need to build and operate their own sales development system without the inefficiency and cost of traditional sales training. It is offering four free seminars for sales leaders: on March 19 in New York City, on March 20 in Boston, April 2 in Chicago, and April 3 in Minneapolis.